Diagnose the problem. Resolve the conflict. Rebuild control.

Shadow CEO helps businesses diagnose what is really going wrong in a business, resolve the issues affecting performance, profit, people and control, and create a clear roadmap going forward.

We provide a calm, structured and commercially grounded solution designed to expose the real constraint and help restore control back to the business when it needs it most.

Paul Baker, Shadow CEO

One Day Healthcheck

A fixed-fee 1-Day Operational Health Check. I’ll assess your Leadership, Systems, Execution and Profit, then show you what’s costing you money.

Constraint Clearing Sprints

A focused 2-hour Constraint Clearing Sprint. We’ll identify your biggest business bottleneck and build a practical 30-day plan to remove it.

The Shadow Profit Engine

A practical framework built around Leadership, Systems, Execution and Profit to identify bottlenecks and friction and improve performance. 

Amy had our Constraint Clearing Sprint! She said …

Working with Paul was an absolute game-changer. In just two hours, he completely reframed how I value my time and approach my business. He provided exceptional strategic guidance, practical resources, and a level of accountability that forced me to realize the only person holding my business back was me! The clarity I walked away with was immediate—giving me the exact momentum needed to drive my enterprise forward. I couldn’t recommend Paul highly enough.

Amy Watson

Director, AW Social Value Consultancy Ltd

About Paul Baker

I combine more than 20 years of business ownership with elite-level training in strategy, consulting, coaching, employment law, finance, mediation and auditing.

My work is methodical and results-driven. I’ll find the real problem, deal with the facts, and help the business move forward with greater clarity and control.

Paul Baker

Director, Shadow CEO

Poole, Dorset. UK